In coordination with all COO areas, identify, define and develop the short and medium
term opportunities that will contribute to the organic growth objectives of the company.
Contributing to business development, growth in revenues and cost efficiencies.

Main Functions

Strategic Marketing
‐ Identifying new business formulas to consolidate growth with our existing clients and
within our existing portfolio.
‐ Definition and development of the Value Proposition to the MNOs as well to new
colocation clients in coordination with the Segments; including the market context,
regulatory context, clients, company, competitors and suppliers in order to meet all
client's needs.
‐ Market sizing, forecasting and competitive assessment.
‐ Definition and development of lead qualification processes.
‐ Interaction with the Countries to support them in the business growth initiatives
defined within the COO's Execution Plan.
‐ In coordination with Product Strategy and Operations; solution roadmap definition.

Operative Marketing

‐ Sales Collaterals
‐ Creates business content related to the company's target segments and related
markets.
‐ Maintenance and updating of the business contents & marketing tools, as well
communication materials related to business.
‐ Sales Enablement events definition and development