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Hawkers Group

Hawkers Group is a prominent Spanish eyewear company that transformed the fashion industry by leveraging social media and digital-first strategies. Originally founded as an e-commerce startup, the brand has expanded into a global fashion powerhouse known for its stylish, affordable sunglasses and optical frames, operating in over 80 countries worldwide. Headquartered in Elche, Alicante, with a significant corporate presence in Madrid, Hawkers offers a vibrant and fast-paced work environment. The company is particularly attractive to international professionals in digital marketing, e-commerce, and supply chain management, offering the chance to work for a homegrown Spanish success story with a truly global reach.

Company History

Hawkers was founded in 2013 in Elche by four entrepreneurs who initially sold third-party sunglasses before launching their own brand. The company achieved rapid growth through innovative social media marketing and was later integrated into the Saldum Ventures group.

For International Professionals

  • Headquartered in Elche (Alicante), offering a high quality of life on the Mediterranean coast.
  • A digital-native company that prioritizes expertise in performance marketing and global e-commerce.
  • Strong international footprint with offices and retail operations across Europe and Latin America.
  • The company culture is characterized by its 'startup' spirit, emphasizing speed, innovation, and disruption.

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