Repsol is a global multi-energy provider headquartered in Madrid, operating across the entire energy value chain including exploration, production, refining, and renewable energy. As a major player in the global energy market, the company is at the forefront of the energy transition, being the first in its industry to commit to net-zero emissions by 2050.

In Spain, Repsol maintains a massive footprint with its central hub at Campus Repsol in Madrid and several industrial complexes throughout the country. For international professionals, the company offers a highly structured corporate environment with significant opportunities in engineering, digital technology, and sustainability, supported by a culture that values diversity and professional growth.

Repsol was founded in 1987 following the reorganization of the Spanish energy sector. It has since evolved from a state-owned oil company into a global, publicly traded multi-energy leader committed to sustainability.

For international professionals

Headquartered at the sustainable 'Campus Repsol' in Madrid, which serves as a central hub for international corporate talent.
Offers specialized 'Talent Energy' programs designed to recruit and train junior professionals from diverse backgrounds.
Leading the energy transition in Spain, creating numerous roles for experts in wind, solar, and green hydrogen.
Employs a diverse workforce representing over 70 nationalities, fostering an inclusive and multicultural professional environment.
Provides robust internal mobility and career development paths within its global network of offices and industrial sites.

Social Media and Digital Influence Specialist

Repsol

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

At Repsol, we are committed to equality and do not request personal information.

We believe that diversity contributes to innovative ideas and provides added value that enables us to benefit from mutual learning and perform our best work. Here, what counts is your experience and your ability to create value. We offer you the opportunity to grow professionally, develop your career with challenging projects and collaborate with talented people worldwide. As a company committed to diversity and inclusion, we encourage all professionals who meet the job description requirements to apply.

Key information:

Team: Communication and Brand

Location: Madrid, Spain

Experience level: up to 5 years

Job type: hybrid

Requirements: English B2+ or higher + Bachelor's degree or higher

The team you are joining:

At Repsol, we are looking for a Social Media and Digital Influence Specialist to drive brand positioning in the digital environment through strategic social media management, the activation of third-party voices, and a clear data-driven orientation toward results.

The role combines social media planning and management, digital influence and online PR strategies, and advanced performance analysis, focusing on key platforms such as LinkedIn, TikTok, Meta, and YouTube.

Main tasks:

Manage the social media strategy and brand positioning on LinkedIn, TikTok, Meta, and YouTube. Plan, coordinate, and oversee the content strategy across social networks.
Design and execute digital influence and digital PR actions, activating third-party voices (influencers, creators, experts, partners, employee ambassadors) as a lever for organic positioning and credibility.
Continuously monitor social media performance and influence actions through KPIs, dashboards, social listening, and data analysis. Extract actionable insights to optimize content, formats, messages, and timing, applying a continuous improvement logic.
Detect trends, conversation opportunities, and reputational risks in the digital environment.
Coordinate with internal teams and external agencies on campaigns, launches, and social media and influence projects.

What we offer:

• Permanent contract

• Bonus based on objectives

• Health insurance

• Pension plan contribution

• Digital disconnection

• Work-life balance measures

• Legal advice

• Employee support services

• Participation in the strategic management of the digital presence and positioning of a major brand, in a dynamic, innovative, and results-oriented environment.

• Continuous training in social media, digital analytics, and influence.

You will fit the position if:

You have up to 5 years of experience in social media, digital marketing, influence, or digital communication and a deep knowledge of the social media ecosystem and its role in building brand and reputation. Experience in marketing, social media, influencer marketing, or digital PR agencies is valued.
You have deep knowledge of digital influence, digital PR, and the activation of third parties (influencers, creators, experts, partners, employee ambassadors) as a lever for organic positioning and credibility.
You possess a strong analytical mindset and data orientation, with the ability to interpret KPIs and convert them into strategic decisions. Familiarity with measurement, reporting, and social listening tools.
You have editorial judgment, storytelling skills, and the ability to adapt messages to different audiences, platforms, and prescribers.

#LI-PC1

Required skills:

Brand Positioning, Content Strategy, Digital Analytics, Social Listening, Social Networking

View original advert (Spanish)

At Repsol, we are committed to equality and do not request personal information.

We believe that diversity contributes to innovative ideas and provides added value that enables us to benefit from mutual learning and perform our best work. Here, what counts is your experience and your ability to create value. We offer you the opportunity to grow professionally, develop your career with challenging projects and collaborate with talented people worldwide. As a company committed to diversity and inclusion, we encourage all professionals who meet the job description requirements to apply.

Información clave:

Equipo: Comunicación y Marca

Localización: Madrid, España

Nivel de experiencia: hasta 5 años

Tipo de trabajo: híbrido

Requisitos: inglés B2+ o superior + Licenciatura o superior

El equipo al que te unes:

En Repsol buscamos un/a Especialista en Social Media e Influencia Digital para impulsar el posicionamiento de la marca en el entorno digital mediante una gestión estratégica de las redes sociales, la activación de voces de terceros y una clara orientación a resultados basada en datos.

El rol combina planificación y gestión de redes sociales, estrategias de influencia digital y PR online, y análisis avanzado del rendimiento, con foco en plataformas clave como LinkedIn, TikTok, Meta y YouTube.

Principales tareas:

Gestionar la estrategia de social media y posicionamiento de marca en LinkedIn, TikTok, Meta y YouTube. Planificar, coordinar y supervisar la estrategia de contenidos en redes sociales.
Diseñar y ejecutar acciones de influencia digital y PR digital, activando voces de terceros (influencers, creadores, expertos, partners, empleados embajadores) como palanca del posicionamiento orgánico y la credibilidad.
Monitorizar de forma continua el rendimiento de las redes sociales y las acciones de influencia mediante KPIs, dashboards, escucha social y análisis de datos. Extraer insights accionables para optimizar contenidos, formatos, mensajes y timing, aplicando una lógica de mejora continua.
Detectar tendencias, oportunidades de conversación y riesgos reputacionales en el entorno digital.
Coordinarse con equipos internos y agencias externas en campañas, lanzamientos y proyectos de social media e influencia.

Qué ofrecemos:

• Contrato indefinido

• Bonus según objetivos

• Seguro médico

• Aportación a plan de pensiones

• Desconexión digital

• Medidas de conciliación

• Asesoría legal

• Servicios de apoyo al empleado

• Participar en la gestión estratégica de la presencia digital y el posicionamiento de una gran marca, en un entorno dinámico, innovador y orientado a resultados.

• Formación continua en social media, analítica digital e influencia.

Encajarás en el puesto si:

Posees hasta 5 años de experiencia en social media, marketing digital, influencia o comunicación digital y un conocimiento profundo del ecosistema de redes sociales y su papel en la construcción de marca y reputación. Valorable experiencia en agencias de marketing, social media, influencer marketing o PR digital.
Cuentas con conocimiento profundo de la influencia digital, PR digital, y la activación de terceros (influencers, creadores, expertos, partners, empleados embajadores) como palanca del posicionamiento orgánico y la credibilidad.
Posees una fuerte mentalidad analítica y orientación a datos, con capacidad para interpretar KPIs y convertirlos en decisiones estratégicas. Familiaridad con herramientas de medición, reporting y escucha social.
Tienes criterio editorial, habilidades de storytelling y capacidad para adaptar mensajes a distintos públicos, plataformas y prescriptores.

#LI-PC1

Required skills:

Brand Positioning, Content Strategy, Digital Analytics, Social Listening, Social Networking