UNIR (Universidad Internacional de La Rioja) is a leading private online university that specializes in distance learning for higher education. As part of the Proeduca group, it serves tens of thousands of students across Spain and Latin America, offering a vast catalog of accredited undergraduate and postgraduate degrees in various fields including law, business, and education.

Headquartered in Logroño with a major corporate presence in Madrid, UNIR is a key employer for academic professionals, digital marketing specialists, and EdTech experts. The university is particularly attractive to international hires due to its global reach and the increasing demand for multilingual academic coordinators and professors with international research backgrounds.

Founded in 2008 in Logroño, UNIR was established to provide accessible online higher education. It has since grown into one of the largest online universities in the Spanish-speaking world and is the flagship institution of the Proeduca Altus group.

For international professionals

Operates on a 100% online education model, which often translates to flexible or hybrid work arrangements for corporate and academic staff.
The university is a major player in the Spanish-speaking world, providing opportunities for professionals to work on projects spanning Spain, Mexico, Colombia, and Peru.
Frequently recruits ANECA-accredited faculty and researchers, making it a viable path for international academics looking to enter the Spanish university system.
Main offices are located in Logroño (La Rioja) and Madrid, offering options for those preferring either a smaller city with a high quality of life or a major European capital.

Paid Media Specialist

UNIR

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

🎓 Join a leading educational group in online training, where advertising is a strategic engine driving the growth of thousands of students worldwide.

We are looking for a Paid Media Specialist to join a dynamic and highly results-oriented environment, with the responsibility of contributing to the growth of a business area within PROEDUCA from an advertising perspective.

🌎 Your mission in this role

You will manage digital campaigns from start to finish, ensuring their correct execution across all advertising platforms and performing continuous optimization to maximize performance. You will work following the plan and strategy defined by Management, monitoring results, identifying opportunities for improvement, and adjusting actions to guarantee the greatest impact in terms of reach, efficiency, and conversion.

📌 What will you do in your day-to-day?

Control, analysis, and continuous optimization of the main tool KPIs (Google Ads, Meta, or other platforms).
Analysis and tracking of business KPIs, with proposals and implementation of corrective measures aimed at improving performance.
Creation, configuration, and structuring of advertising accounts according to the defined strategy.
Keyword research and optimization to maximize reach and conversion.
Definition and efficient allocation of advertising budgets by campaign, channel, and audience.
Design of audience and bidding strategies oriented toward conversion and profitability.
Data activation and configuration of custom audiences for greater precision in campaigns.
Planning, execution, and analysis of A/B tests for performance improvement.
Measurement and analysis of results, preparing reports that enable data-driven decision-making.
Proactive detection of alerts or deviations in campaigns and activation of corrective actions.
Identification of optimization levers and proposal of solutions to help business teams achieve their objectives.

🎯 What are we looking for in you?

Between 2 and 3 years of experience in Paid Media, especially in Google Ads management.
Experience in performance campaigns.
Analytical capacity.
Experience in a media agency will be valued.

🌟 What do we offer you?

✅ Stable contract in a continuously growing group.
📍 Hybrid model: first month in-person, and thereafter 50% remote work.
🕒 Flexible schedule: Mon-Thu from 9:00 to 18:15 and Fri from 9:00 to 14:00 (with 1 hour of flexibility for the start time).
🏢 Offices in Pozuelo de Alarcón, very well connected, just 3 minutes from the train station.
💳 Flexible remuneration plan: health insurance, childcare vouchers, transport, gourmet card...
🎓 Continuous training with up to an 80% discount on UNIR degrees.
🚀 26 vacation days + 4 personal days + 16-hour annual leave pool.
🤝 Professional, stable team with a very good working atmosphere, where continuity and long-term development are prioritized.

#LI-AG2

The EDUCATIVO Group is firmly committed to equal opportunities and diversity, thereby creating an environment free from all discrimination.

View original advert (Spanish)

🎓 Únete a un grupo educativo líder en formación online, donde la publicidad es un motor estratégico que impulsa el crecimiento de miles de estudiantes en todo el mundo.

Estamos buscando un Especialista en Paid Media para que se integre en un entorno dinámico y altamente orientado a resultados con responsabilidad de contribuir al crecimiento de un área de negocio dentro de PROEDUCA desde la perspectiva publicitaria.

🌎 Tu misión en este rol

Gestionarás las campañas digitales de principio a fin, asegurando su correcta ejecución en todas las plataformas publicitarias y realizando una optimización continua para maximizar su rendimiento. Trabajarás siguiendo el plan y la estrategia definidos por la Dirección, monitorizando resultados, identificando oportunidades de mejora y ajustando las acciones para garantizar el mayor impacto en términos de alcance, eficiencia y conversión.

📌 ¿Qué harás en tu día a día?

Control, análisis y optimización continua de los principales KPI's de herramienta (Google Ads, Meta, u otras plataformas).
Análisis y seguimiento de los KPI's de negocio, con propuestas e implementación de medidas correctoras orientadas a la mejora del rendimiento.
Creación, configuración y estructuración de cuentas publicitarias según la estrategia definida.
Investigación y optimización de palabras clave para maximizar el alcance y la conversión.
Definición y asignación eficiente de presupuestos publicitarios por campaña, canal y audiencia.
Diseño de estrategias de audiencias y pujas, orientadas a la conversión y rentabilidad.
Activación de datos y configuración de audiencias personalizadas para una mayor precisión en las campañas.
Planificación, ejecución y análisis de test A/B para la mejora del rendimiento.
Medición y análisis de resultados, elaborando informes que permitan una toma de decisiones basada en datos.
Detección proactiva de alertas o desviaciones en campañas y activación de acciones correctivas.
Identificación de palancas de optimización y propuesta de soluciones que ayuden a los equipos de negocio a alcanzar sus objetivos.

🎯 ¿Qué buscamos en ti?

Entre 2 y 3 años de experiencia en Paid Media, especialmente en gestión de Google Ads.
Experiencia en campañas de performance.
Capacidad de análisis.
Se valorará experiencia en agencia de medios.

🌟 ¿Qué te ofrecemos?

✅ Contrato estable en un grupo en continuo crecimiento.
📍 Modelo híbrido: primer mes presencial, y después 50% teletrabajo.
🕒 Horario flexible: L-J de 9:00 a 18:15 y V de 9:00 a 14:00 (con 1 hora de flexibilidad en la entrada).
🏢 Oficinas en Pozuelo de Alarcón, muy bien comunicadas, a solo 3 minutos de la estación de tren.
💳 Plan de retribución flexible: seguro médico, cheques guardería, transporte, tarjeta gourmet...
🎓 Formación continua con hasta un 80% de descuento en titulaciones UNIR.
🚀 26 días de vacaciones + 4 días de asuntos propios + bolsa de 16 horas anuales.
🤝 Equipo profesional, estable y con muy buen clima laboral, donde se cuida la continuidad y el desarrollo a largo plazo.