UNIR (Universidad Internacional de La Rioja) is a leading private online university that specializes in distance learning for higher education. As part of the Proeduca group, it serves tens of thousands of students across Spain and Latin America, offering a vast catalog of accredited undergraduate and postgraduate degrees in various fields including law, business, and education.

Headquartered in Logroño with a major corporate presence in Madrid, UNIR is a key employer for academic professionals, digital marketing specialists, and EdTech experts. The university is particularly attractive to international hires due to its global reach and the increasing demand for multilingual academic coordinators and professors with international research backgrounds.

Founded in 2008 in Logroño, UNIR was established to provide accessible online higher education. It has since grown into one of the largest online universities in the Spanish-speaking world and is the flagship institution of the Proeduca Altus group.

For international professionals

Operates on a 100% online education model, which often translates to flexible or hybrid work arrangements for corporate and academic staff.
The university is a major player in the Spanish-speaking world, providing opportunities for professionals to work on projects spanning Spain, Mexico, Colombia, and Peru.
Frequently recruits ANECA-accredited faculty and researchers, making it a viable path for international academics looking to enter the Spanish university system.
Main offices are located in Logroño (La Rioja) and Madrid, offering options for those preferring either a smaller city with a high quality of life or a major European capital.

Product Marketing Manager (maternity cover)

UNIR

This job was originally posted in Spanish and automatically translated to English. You'll most likely need Spanish to apply.

Job Description

Are you passionate about connecting strategy, marketing, and business development to generate real impact? 🚀

At PROEDUCA, a leading growth-oriented educational group in Spain, we are looking for a Product Marketing Manager to drive the positioning and performance of our educational programs in the national and international markets.

🎯 Your mission

You will lead the strategy and lifecycle of training products with the goal of improving their commercial performance, positioning, and student experience.
Your impact will be key in ensuring that each program reaches the right audience and generates measurable results.

Your main responsibilities will include:

Defining the product strategy by combining business vision, data analysis, and user knowledge.
Proposing new lines and portfolio improvements with a focus on differential value and profitability.
Collaborating with marketing, communication, data, and content teams to align strategies and optimize the conversion funnel.
Analyzing the performance of products and campaigns, transforming data into actionable decisions.
Ensuring an outstanding student experience by identifying opportunities for continuous improvement.

🎓 What are we looking for in you?

At least 3 years of experience in Product Management, Product Marketing, or Growth, preferably in digital or educational environments.
Analytical mindset and results-oriented approach, with experience optimizing conversion funnels and growth strategies.
Strategic vision, cross-functional leadership ability, and excellent communication skills.
Proactivity, curiosity, and a passion for educational innovation.

🌟 What we offer

✅ Temporary position: maternity leave cover (with the possibility of continuing)..
🕒 Flexible schedule: Mon-Thu from 9:00 to 18:15 and Fri from 9:00 to 14:00 (with 1 hour of flexibility for start time).📍 Hybrid model: 50% remote work and 50% in our offices.
🏢 Offices in Pozuelo de Alarcón, very well connected, just 3 minutes from the train station.
💳 Flexible remuneration plan: health insurance, nursery vouchers, transport, gourmet card...
🚀 26 vacation days + 4 personal days + annual 16-hour bank.
🤝 Professional, stable team with a very positive work environment, where continuity and long-term development are valued.

#LI-AG2

The EDUCATIVO Group is firmly committed to equal opportunity and diversity, thereby creating an environment free from all discrimination.

View original advert (Spanish)

¿Te apasiona conectar estrategia, marketing y desarrollo de negocio para generar impacto real? 🚀

En PROEDUCA, grupo educativo líder en crecimiento en España, buscamos un/aProduct Marketing Manager para impulsar el posicionamiento y rendimiento de nuestros programas educativos en el mercado nacional e internacional.

🎯 Tu misión

Liderarás la estrategia y el ciclo de vida de productos formativos con el objetivo de mejorar su rendimiento comercial, posicionamiento y experiencia de estudiante.
Tu impacto será clave para que cada programa llegue al público adecuado y genere resultados medibles.

Entre tus principales responsabilidades:

Definirás la estrategia de producto combinando visión de negocio, análisis de datos y conocimiento del usuario.
Propondrás nuevas líneas y mejoras de portfolio con foco en valor diferencial y rentabilidad.
Colaborarás con equipos de marketing, comunicación, data y contenidos para alinear estrategias y optimizar el funnel de conversión.
Analizarás el rendimiento de productos y campañas, transformando los datos en decisiones accionables.
Asegurarás una experiencia de estudiante sobresaliente, identificando oportunidades de mejora continua.

🎓 ¿Qué buscamos en ti?

Al menos 3 años de experiencia en Product Management, Marketing de producto o Growth, preferiblemente en entornos digitales o educativos.
Mentalidad analítica y enfoque en resultados, con experiencia optimizando funnel de conversión y estrategias de crecimiento.
Visión estratégica, capacidad de liderazgo transversal y excelente comunicación.
Proactividad, curiosidad y pasión por la innovación educativa.

🌟 Qué te ofrecemos

✅ Posición temporal: sustitución de baja por maternidad (con posibilidad de continuar)..
🕒 Horario flexible: L-J de 9:00 a 18:15 y V de 9:00 a 14:00 (con 1 hora de flexibilidad en la entrada).📍 Modelo híbrido: 50% de teletrabajo y 50% en nuestras oficinas.
🏢 Oficinas en Pozuelo de Alarcón, muy bien comunicadas, a solo 3 minutos de la estación de tren.
💳 Plan de retribución flexible: seguro médico, cheques guardería, transporte, tarjeta gourmet...
🚀 26 días de vacaciones + 4 días de asuntos propios + bolsa de 16 horas anuales.
🤝 Equipo profesional, estable y con muy buen clima laboral, donde se cuida la continuidad y el desarrollo a largo plazo.

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